Tip No. 5
Don’t say No. Say Noma.
Capitalise on Noma. Most Americans have no clue about the difference between Denmark and Sweden, or Sweden from Switzerland. Or the rest of Europe for that matter. So just go with it. When they ask if you are from the same place as Noma, there is only one answer. Yes. You are Noma’s neighbour. In fact, just say you have chefs who trained at Noma, while you are at it.
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Stars and bars
Put down your weapons now. Do not try and defend yourself against Lydmar’s charm. Impossible. Why? The jovial staff and the eclectic crowd — where hipsters and high heels meet to become one with the homely salon décor. The place just hums. And if that isn’t enough to charm the skinny pants off you, be aware that Lydmar is a hot spot for the stars. Rooney Mara and Noomi Rapace have been spotted. Chances are good you could be star struck what with part 2 of Stieg Larsson’s Millennium Trilogy also due to be filmed in Stockholm. So rock on up to Lydmar, park yourself on the leather sofa and hold on to your pants.
Lydmar, Södra Blasieholmshamnen 2, Stockholm. Tel 08- 59 88 46 20.
￼Let it be said, that this is the first press trip I have been on that I did not want to leave. Literally. I wanted to move into the last house we visited, throw away the stilettos and all material possessions apart, perhaps, from a decent pair of wellingtons and thermal underwear. Where was I?