Grace Fitzgerald

Grace Fitzgerald

Creative Reporting. Copywriting.

Lifestyle ° Destination Marketing ° Brand Storyplay ° Brand Books

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This is the third interview in a humour series I have written called The Interview That Never Happened for luxury lifestyle magazine client The Gracian Collection.


The beginning of a humour column called The Interview That Never Happened for luxury lifestyle magazine The Gracian Collection.

Martin   servera article
Mat Magasinet Svenskt

Weird, wild & wonderful

Tip No. 5
Don’t say No. Say Noma.

Capitalise on Noma. Most Americans have no clue about the difference between Denmark and Sweden, or Sweden from Switzerland. Or the rest of Europe for that matter. So just go with it. When they ask if you are from the same place as Noma, there is only one answer. Yes. You are Noma’s neighbour. In fact, just say you have chefs who trained at Noma, while you are at it.

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The World's 50 Best Restaurants

The World’s 50 Best Restaurants (copyedited article)

Organised by Restaurant magazine, World's 50 Best Restaurants list is an annual snapshot of the opinions and experiences of over 800 international restaurant industry experts. What constitutes "best" ...

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White Guide

This is what’s cooking in Sweden 2012

17 aug 2012
An English edition of White Magazine, produced by White Guide – has just been launched. If you want to know what makes the Swedish gastronomy scene thrive – the answers are here.
White Mag...

White Guide

White Guide Fun Dining excerpt

Stars and bars
Put down your weapons now. Do not try and defend yourself against Lydmar’s charm. Impossible. Why? The jovial staff and the eclectic crowd — where hipsters and high heels meet to become one with the homely salon décor. The place just hums. And if that isn’t enough to charm the skinny pants off you, be aware that Lydmar is a hot spot for the stars. Rooney Mara and Noomi Rapace have been spotted. Chances are good you could be star struck what with part 2 of Stieg Larsson’s Millennium Trilogy also due to be filmed in Stockholm. So rock on up to Lydmar, park yourself on the leather sofa and hold on to your pants.
Lydmar, Södra Blasieholmshamnen 2, Stockholm. Tel 08- 59 88 46 20.

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Culinary Academy of Sweden

Nordic Food Localism

February 26, 2013 / Written by Grace Fitzgerald

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Grace Fitzgerald

West Sweden, wild garlic & wanderlust

Let it be said, that this is the first press trip I have been on that I did not want to leave. Literally. I wanted to move into the last house we visited, throw away the stilettos and all material possessions apart, perhaps, from a decent pair of wellingtons and thermal underwear. Where was I?

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Culinary Academy of Sweden

Fire, food and fun at Restaurant Ekstedt

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Culinary Academy of Sweden

Swedish Lapland in Italy

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Culinary Academy of Sweden

Pottering about town

Beer. Caviar. Pottery. What else does a girl want?

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The crayfish party

A little lakeside adventure